The Why

The first football game of every Montana State Bobcats football season is traditionally called the “Gold Rush” game, and fans dress in matching t-shirts to make the entire Bobcat Stadium gold.

My Role

I created artwork as part of a contest, and my design was chosen as the winner.

Solution

The slogan “Blue & Gold State of Mind” was chosen for that year’s game, which gave me the idea to use the shape of the state of Montana, as well as the (at the time) brand new Bobcats logo and official typefaces.

Successes

This Gold Rush shirt remains one of the more popular, still worn by many fans during Bobcats games.